FAT International tapped A&Co. to lead a full-service public relations campaign for the FAT International Ice Race 2026, establishing the event as a premier winter motorsport and cultural experience in the U.S. market. Held in Big Sky, Montana, the race brought together supercar culture, fashion, and music, with brand partners including Nike ACG, Mobil 1, and Bentley, and a marquee appearance from Don Toliver, who made his racing debut at the event.
A&Co. managed everything from announcement strategy and sustained media storytelling to on-site press execution and post-event amplification, spanning automotive, lifestyle, fashion, and entertainment verticals.
A&Co. secured 76 editorial placements generating 610M+ impressions and a $5.8M advertising value equivalency, with coverage from Bloomberg, E! News, USA Today, Complex, Highsnobiety, Motor Trend, Autoweek, Flaunt, duPont Registry, and more.
