ZIG-ZAG

As the agency of record for Turning Points Brand, Zig-Zag, the iconic tobacco and lifestyle brand with over 145 years of history, A&Co. was responsible for all new product launches, lifestyle initiatives, influencer engagements, paid media and marketing campaign support. A&Co. released multiple apparel and merch campaigns, brand partnerships such as with Rolling Loud, and was also responsible for keeping the brand in lifestyle news throughout the year.

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